For all website designers and administrators, especially those with multiple sites, a common URL structure is the key to sanity. Of course this also works for those who only have one website. After all, best practices for busy site designers are best practices for those with a single site, as well.
Basic Rules for a Common URL Structure
The basic rules are simplicity, memorability, interpretability, and consistency.
For example, with Contact pages, should they be labeled /contact or /contact-us? Here, /contact is the simpler choice. The page title can of course be different. We are dealing with underlying URLs here, not the other layers.
Form Submission Pages
For Form submissions, the recommendation is to use nouns and verbs, in a hierarchical structure, as in:
include various nouns as applicable (especially for tracking purposes by url, such as contact, registration, payment, subscription, newsletters, etc.)
Boilerplate Document URLs
General Rules for Content Pages
The basic rules are to try and be brief, yet memorable, descriptive, yet keyword-focused. This is not always simple, and there can be many possible URLs for any given page. Use redirections when changing already established URLs, or when the 404 logs show people searching for or linking to non-existent pages.
via Jeff McNeill http://ift.tt/1rR5Kt1