Category: video

The Eight Business Models of Online Video

When looking at online video, and the opportunities therein, it is important to go over the various business models already existent, as they are trying to solve some level of pain with some good or service.

  1. Create your own content – make money through distribution and/or advertising – Lonelygirl15, Hulu
  2. Create someone else’ content, video production – get paid by content creators/owners – Searider Productions
  3. Support user-created content network – get paid by advertising and viewstream aggregation – YouTube
  4. Video upload and statistics management – premium service to producers – Tubemogul
  5. Premium content aggregation – higher-end advertising deals – Mevio (used to be podshow)
  6. Video ecommerce – sell or rent video online – Apple, Amazon, Netflix
  7. Niche advertising networks – aggregate advertisers and content together – VideoEgg, Brightroll
  8. Low latency network video delivery – get paid by content creators/distributors – Brightcove, Amazon S3

There is a ninth business model (perhaps a half dozen more) but that one I am saving for later…

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Software and Priorities (Open and Other)

Just a quick note about software and priorities. I am continually looking to change the software I use to reach the most desirable set of criteria (if I am using software that does not yet embrace those criteria). Here are the criteria, in alphabetical order:

* Active developer community
* API
* Cross platform
* Extensible (plug-ins, etc.)
* Free
* Functionality
* Large user base
* Open source
* Simplicity
* Stability

There are a few pieces of software that more or less meet these criteria, such as:

* [Apache](http://apache.org/)
* [MySQL](http://mysql.com/)
* [PHP](http://php.net/)
* [Python](http://python.org/)
* [Ruby](http://ruby-lang.org/)
* [Firefox](http://mozilla.com/)
* [Open Office](http://openoffice.org/)
* [Pidgin](http://pidgin.im/)
* [Blender](http://blender.org/)
* [VLC](http://videolan.org/)
* [FileZilla](http://filezilla.sourceforge.net/)
* [Gimp](http://gimp.org/), especially the [GimpShop](http://plasticbugs.com/?page_id=294)
* [MediaWiki](http://mediawiki.org/)
* [WordPress](http://wordpress.org/)

Some software I like to use might violate these criteria, such as [notepad2](http://notepad2.com/) (no development, windows only) and [iconforge](http://www.cursorarts.com/ca_if.html) (not free, windows only), but they are simple and good at what they do, so I stick with them. However, over the long run, I see open source, cross platform as winning. I believe I will be cutting over to Ubuntu around 2009 or 2010. Here are my current reservations:

* [Cinelerra](http://heroinewarrior.com/cinelerra.php3) is not cross platform, plus drivers!
* Open Office Impress sucks compared with Powerpoint
* [Second Life](http://secondlife.com/) client for linux is in alpha

So, the way I look at it, as soon as I can move over to a new operating system while maintaining my current set of software tools (which have been slowly migrating to linux supported options), then I can make the move.

I look forward to the transition.